 |
|
|
|
|
|
|
|
|
Today average collectors are younger and have more discretionary income than those in the past. They are also highly discerning, demanding items that are truly special and unique. They are highly educated and can discern real value. Collectors are most likely to be age 35-64, with half (49%) of households in the 45-54 age range having collections.
Men and women are equally likely to collect but those in non-metropolitan areas are more likely than those in metropolitan areas to collect (50% versus 40%). White households (44%) are more likely than black (33%) to identify themselves as collectors as are Hispanic households (41%). Just over seven in ten households with collections (71%) purchased a collectible in the past year with whites, those with moderate to high incomes and families with children, more likely than others to have bought. Baby boomers (born 1946-1964) make up 47% of collecting households. They are followed by younger adults (29% of collectors) and older ones (24%).
Men account for 43% of older collectors (born before 1946) and 48% of boomer collectors, but 60% of those were born later than 1965. Men tend to carry on collecting habits as they grow into adulthood and then pick up collecting again when they reach their mid-30s and 40s.
Unity Marketing identifies five different groups of collectors based on their motivations. Hobbyist is the largest group, encompassing 34%. Passionate accounts for 21%, Expressive and Acquisitive for 16% each and Occasional for 14% of collectors. Hobbyists collect as a personal indulgence. While they are concerned about quality, they are less concerned than some other segments about investment value.
|
|
 |
|
|
