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Hallmark inks licensing deal for CBS characters
Hallmark inks licensing deal for CBS characters
Mon Jun 9, 2008 11:12pm EDT
LOS ANGELES (Hollywood Reporter) - Jed Clampett could be an ornament hanging on Christmas trees this year.
Hallmark will get access to CBS Consumer Products' entire television library thanks to a licensing deal to be announced this week.
The agreement opens the door to more than 150 properties -- among them "The Beverly Hillbillies," "Beverly Hills, 90210," "Happy Days" and "Rawhide" -- not only for greeting cards but also for party goods, collectibles and other gift categories.
The deal could be lucrative for CBS, which will receive a portion of online sales and purchases in more than 43,000 retail outlets, including Hallmark Gold Crown stores.
CBS and Hallmark, meanwhile, are preparing anniversary promotions this year for "The Twilight Zone" (50th), "Rawhide" (50th), "The Brady Bunch" (40th) and "Happy Days" (35th).
The cardmaker already used such TV shows as "The Amazing Race," "CSI: Miami" and "Star Trek" for its cards with sound.
Reuters/Hollywood Reporter
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